About Emerald and Earth

 About Emerald and Earth

Rooted in Earth. Aligned with Soul. Guided by Magic.

Welcome to Emerald and Earth - a sanctuary for the wild-hearted woman who's done pretending, apologising, or playing small.

We believe that healing doesn’t have to be heavy. That ritual can be rebellious. And that there’s deep power in coming home to yourself - one crystal, one journal page, one sacred pause at a time.

This is a space where the spiritual meets the real.
Where full moons are celebrated - but so are meltdowns.
Where we honour the divine feminine - even on the days she just wants to nap in peace.

 Why We Exist

Emerald and Earth was born from the mess and the magic of real life,  raising kids, navigating burnout, managing health, and still craving something more soulful than survival.

Our founder, Trudie Carley, created this brand as a return to herself. After years of putting everyone else first, she followed the nudge to build a business that blends intuition with intention, ritual with practicality, and crystals with just the right amount of sass.

 What We Offer

Every product we create - from energy-soaked crystals to guided journals and intention kits - is designed to bring you back to you. The real you. The one who knows when to burn sage and when to burn it all down.

This isn’t about being perfect. It’s about being present.
It’s about choosing beauty, peace, and alignment even when life’s a bit chaotic. Especially then.

 Who We’re For

We’re here for the women who feel too much, love too hard, and think too deeply.
For the overthinkers, the heart-led dreamers, the recovering people pleasers, and the quietly powerful souls just starting to own it.

If you’ve ever felt too loud, too soft, too sensitive, too “woo”, this is your place.
You belong here. Just as you are.

Our Promise

  • Thoughtfully sourced.

  • Energetically cleansed.

  • Packaged with purpose.

  • Always created with more soul than strategy.

Come as you are. Leave a little more aligned.

Welcome to Emerald and Earth.
You're not just buying a product - you're coming home to your power.